About Joelle

For over 13 years I've built movement businesses across Lebanon and Canada—from launching boutique studios and teacher trainings to designing retreats and hospitality experiences.

Today I work with founders who want to create spaces people genuinely want to return to.

My approach combines strategic planning, operational thinking and experience design. Every decision—from the floor plan to the pricing model—should support both the business and the people who walk through its doors.

I believe exceptional spaces aren't created by chance. They're built through hundreds of thoughtful decisions made long before opening day.